The Airport DA Concept

Primarily, Airport DA — pronounced airport ‘dah’ — is founded on the belief that airport services can be truly multifaceted, inclusive, and designed to meet every possible traveler need. The name draws inspiration from the word “Da,” which carries powerful meanings across languages and cultures. In Korean, 다 (da) means all or everything. In Mandarin Chinese and Japanese, 多 (duō | ta) means many or abundant. These characters collectively express our passion for providing a complete and diverse range of experiences at every touchpoint.

“Da” in Global Languages: Yes to Everything

Secondly, the sound “da” is not just phonetically universal — in some European languages, “da” means “yes,” a word of affirmation and possibility. Combined with its Asian meanings of “everything,” “many,” and “abundance,” Airport DA means “Yes, we can do everything.” This spirit of affirmation echoes through our global perspective, connecting cultures while promising that no detail is too small and no challenge too great.

Company History: Bringing the Concept to Life

Founded as JFK Management Corp. (JM), our company has grown from a distinguished background in service delivery management, operational excellence, and guest experience oversight. Over the years, we have curated effortless and premium hospitality experiences for both business travelers and leisure guests from the moment they step into the lounge. JM is the face and driving force behind these signature approaches, with the Airport DA team’s expertise and creativity bringing our multifaceted vision to life every day. We also bring the Airport DA concept to reality through our comprehensive suite of operational and guest services.

A Promise of Completeness

Combining the linguistic origins and our history of service, Airport DA stands for total capability — a steadfast promise that we provide everything a traveler could need, every time. By embracing diversity of service, a blend of global perspectives, and unmatched operational depth, Airport DA is ready to say “yes” to every challenge and “yes” to creating rich, memorable airport experiences for all.